Riyadh, Saudi Arabia: Apparel Group’s Crocs brand unveiled the 2026 ‘Share the Joy’ collection at a special event held ahead of Ramadan in Saudi Arabia, in the presence of this year’s campaign ambassador, Ellen Suleiman, one of the Kingdom’s most prominent, influential and popular voices.
The event marks the fifth edition of the ‘Share the Joy’ platform, which was first launched in 2022, as the Crocs brand continues to celebrate individuality, creativity and self-expression.
The 2026 Crocs Join the Joy collection reintroduces the brand’s most popular designs in a renewed style, with shimmering details, bright colours and a playful selection of jeepitz™️ pieces. Designed for the whole family, the collection features pre-accessory designs, including the Classic Pinnacle Empilsed Cluj for men, women and children, the Pinkel Empilsed Cluj, and Brooklyn for You sandals.
As it expands its presence in the GCC and strengthens its presence in Saudi Arabia, Apparel Group continues its commitment to introducing international brands to local audiences through distinctive shopping experiences and collaborations that reflect the local culture.
The Crocs Shared Joy collection is available at select stores and on the crocsgulf.com website, with more details via the @crocs_middleeast account.
About Apparel Group:
Apparel Group is a multi-billion dollar global company founded in 1996 headquartered in Dubai, operating an extensive network of more than 2,500 stores in 14 countries. The group represents more than 85 prestigious international brands such as Tommy Hilfiger, Skechers, Aldo, Charles & Keith, and Tim Hortons, providing an omnichannel shopping experience that combines quality, innovation, and high-end service. Apparel Group has established itself in the GCC markets, including Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman, along with its strategic expansion in India, Southeast Asia, South Africa, and Egypt. Apparel Group has a diverse team of more than 27,000 employees, led by the Group’s founders, Ms. Seema Janwani Vid, Chairperson, and Mr. Nilesh Vid.
About Crocs:
Mark for everyone and for all
We strive for our fans, with a tapestry of diverse yet unique products that suit everyone from all over the world. We are here to support those brave who inspire those around them, to stand by them in their beliefs, and to celebrate what it means to them.
