Spanning five consecutive days, the program features an exceptional exhibition bringing together elite global watchmakers and independent brands, alongside workshops, panel discussions, and diverse networking sessions.
In its second day, the event will officially announce the launch of 24 limited-edition timepieces, coinciding with the celebration of World Watch Day on October 10.
“Timeology Nights” is held concurrently with the “Jewels of the World Luxe” exhibition from October 9 to 13 at the Four Seasons Hotel.
September 30, 2026; “Timeology Nights” kicks off on Friday, October 9, at the Four Seasons Hotel Riyadh. Spanning five consecutive days, this exceptional event gathers more than 35 leading global watch brands, alongside an elite group of retail agents, renowned independent watchmakers, and prominent collectors and enthusiasts in the field. The event celebrates the excellence of haute horlogerie through an extensive exhibition, a series of exclusive launches, and interactive cultural programs.
Held in conjunction with the “Jewels of the World Luxe” exhibition, the unique event was developed in partnership with 10tenLabs—a leader in luxury watch retail in the Kingdom of Saudi Arabia—and with the support of the Kingdom’s prestigious Chrono Watch Club (CwC).
The event will also witness the unveiling of 24 limited editions and novelties designed specifically for the Saudi market. These will be showcased on the second day of the event (October 10) in celebration of World Watch Day (10.10). This exclusive collection includes timepieces from 10tenLabs’ NAWAT series—which represents the creative cornerstone of its limited-edition program—as well as special, exclusive releases developed by the Saudi Chrono Watch Club (CwC), alongside valuable new masterpieces and innovations presented by participating watch manufactures.
From October 9 to 13, 2026, the Four Seasons Hotel will transform into an ideal destination for horology enthusiasts, where interconnected spaces will be dedicated to showcasing the multifaceted world of watchmaking. “Timeology Nights” is designed to be a pioneering platform for discovery, education, cultural exchange, and constructive dialogue, strategically aimed at bridging the global watchmaking industry with an expanding network of seasoned collectors in the Kingdom of Saudi Arabia.
Additionally, the Indie Salon creative space celebrates independent watchmakers and artisanal handcraftsmanship, while the Grand Salon hosts a series of distinguished displays by some of the world’s most venerable luxury watchmaking houses, with special participation from members of the Chrono Watch Club (CwC). The rich, integrated program features diverse activities, foremost among them the Timeology Horology Forum—which includes keynote panel discussions at The Majlis—complemented by live demonstrations, interactive workshops, specialized watchmaking sessions presented by Maison Roger Dubuis, private collectors’ dinners, and much more.
Amid great anticipation, Khalid Zainalabedin, Founder and Managing Director of 10tenLabs, stated: “Timeology Nights aims to nurture and grow the local watch community through a platform that combines deep-rooted presence in the Kingdom with prestigious global representation. This marks the first time that a select group of world-renowned watchmakers will exhibit their work in Saudi Arabia, joining us as guests from various countries including Switzerland, Germany, Japan, France, Russia, the United Kingdom, the Netherlands, and Italy. We are immensely excited to unveil the limited editions presented in celebration of this occasion, and we take great pride in providing a welcoming environment where brands and maisons feel right at home, enabling them to connect directly with a growing base of highly knowledgeable and discerning collectors.”
Among the most prominent watchmakers and leading retailers participating in “Timeology Nights” is an iconic roster including: A. Lange & Söhne, Al Hussaini Trading Company, Andersen Genève, Angelus, Armin Strom, Biver, Breva Genève, Byrne Watch, Christiaan van der Klaauw, Chronoswiss, Citizen, Crown & Compass, CVSTOS, Czapek, David Candaux, De Bethune, Dennison, Franck Muller, Frédéric Jouvenot, Frederique Constant, FVF Genève, HYT, ID Genève, Kerbedanz, Konstantin Chaykin, L. Leroy, Lederer, LÖBNER, Nivada Grenchen, Parmigiani Fleurier, Pierre Lannier, PS Horology, Roger Dubuis, Seiko, and Speake Marin.
In its highly anticipated inaugural edition, “Timeology Nights” unites the pillars of the international watchmaking community with a burgeoning local base of collectors to celebrate the art of horology in the Kingdom of Saudi Arabia. This exceptional event not only marks an initial debut, but also lays the foundation for an expansive, increasingly ambitious platform and experience for years to come.
